Brand
Yourself

BRANDING YOURSELF - STEP BY STEP


  • Visual Recognition - Logos and Graphic Design can "make or break" an athlete's image.

  • Business/Brand Development - Set long term goals and map out how to get there.

  • Website Design - These days, it is crucial for EVERY major athlete to have a website that "sells" them to sponsors, potential investors, fans, etc.

  • Video Marketing - in the current marketplace, videos are the very best way to engage fans, sponsors, clients, etc.

  • Professional Photography - market yourself to sponsors with current, professional photos. Show them what their print ads will look like.

  • Mobile Applications - Mobile Application Development is a very powerful way to tie in your brand and engage fans, sponsors, and potential clients.


BRANDING DEFINED:


Entire process involved in creating a unique name and image for a product (good or service) in the consumers' mind, through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal fans, sponsors, and/or customers.

 

WHAT IS BRAND IDENTITY?


A brand’s identity is what the consumer, customer, client, or future sponsor sees first and can make or break your chances with that person or business. A brand identity is also what the consumer feels when a certain product or person is displayed in a magazine or played on a commercial. Brand identity is your website and how it is received by the public, potential sponsors, and future investors. The popular saying “Don’t judge a book by its cover” is fine in theory, but it is not very realistic pertaining to brand and that brand's identity. People initially judge everything by its cover; cover meaning its face, face meaning its brand identity. Designers play a critical role in making this “cover” as appealing as possible... AND THAT’S WHERE WIDSIX COMES IN